How to Make your Rental Property Stand Out and Attract Great Tenants

Here are the best ways to set your rental property up for success in order to attract the highest quality tenants.

In today's competitive market, it's essential to make your property stand out from the crowd. Setting your rental property apart isn't hard but it takes a bit of work.  Whether you are renting by the room or leasing entire single-family homes, by implementing the following strategies, you can appeal to the most desirable renters and keep your vacancies to a minimum.

Highlight Your Property's Best Features

When creating your rental listing, focus on what makes your property unique. Does it have stunning views, updated appliances, a big backyard or a prime location? Lead with these selling points in your title and description to grab potential tenants' attention.

Provide a Detailed and Compelling Listing

A well-written, comprehensive listing is crucial for attracting quality tenants. Include all pertinent information such as the number of bedrooms and bathrooms, square footage, amenities, and nearby attractions. Use clear, concise language and outline if any amenities are shared with other tenants. Photos are a must - showcase your property in its best light with high-quality, well-lit images of both the interior and exterior. Don't forget to mention if utilities are included, and whether the unit comes furnished.

Tip: Furnished units appeal to a very particular demographic so while you may be able to charge slightly more, the right tenant for a furnished property might take longer to find.

Consistently Maintain and Upgrade the Property

To appeal to a higher-end market, consider adding some extra features to your rental. Built-in storage, updated lighting fixtures, or a fresh coat of paint can make a big difference in the presentation and appeal of the unit. If there's a garage, allow tenants to use it as an additional value add and don't skimp on general maintenance.

Be a Responsive and Professional Landlord

The best tenants are looking for a landlord they can count on. Making a great first impression starts with the listing and ends by being prompt, organized, and friendly in all your interactions. Throughout the process, be communicative.

Once selected, provide easy ways for tenants to pay rent, communicate with you and submit maintenance requests. Respond quickly to any issues that arise, and always treat your tenants with respect.

Customize Your Approach

Think about what type of renter would be the best fit for your property and where you might find them. A family home in the suburbs will appeal to a different tenant than a downtown studio. Tailor your listing and marketing efforts to attract your ideal renter.

Tip: If you are planning to self-list the property, sites like Kijiji or Facebook Marketplace are a good place to start for finding young professionals. We have recently found success with sites like Zumper for attracting a more mature user base. However, for the fastest, most qualified and best results, we always recommend using a REALTOR® who can list the property on the MLS and generate the most interest.

By employing these techniques, you'll be well on your way to securing the best possible tenants for your rental property. Quality renters lead to fewer vacancies, a stable income stream, and peace of mind for you as a landlord. For more tips on managing your investment property, subscribe to our blog or contact us today to learn how our property management services can help you succeed.